Coca-Cola debuted its new "It's Beautiful" campaign during the Super Bowl, and tonight during the Olympic opening ceremony on NBC, the company is doubling down with an extended version. Just like the football spot, the extended ad features young women singing "America the Beautiful" in seven different languages: English, Spanish, Keres, Tagalog, Hindi, Senegalese French, and Hebrew. Of course, during the Super Bowl, not everyone found the soda ad refreshing. It sparked a cultural controversy on social media and got the hashtag #SpeakAmerican to go viral. But Coke is standing by its inclusive message and says it's perfect for the Olympics. Created specifically for the Winter Games kick off, the new spot reinforces the ideas that diversity is patriotic and Coke is for everyone. You don't have to wait until primetime to see it. Watch it below.
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