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Do The (RED) Thing

Clearly Africa is the latest and greatest trend. First Brad and Angie had baby Shiloh there, then Gwyneth declared she was African, then George Clooney went all Darfur on us and now The Gap, Apple, Motorola, American Express and even we here at Sugar Publishing are going RED in support of a place in need.

Today on Oprah, Bono will announce some exciting new product launches to raise money to fight AIDS in Africa. As Bono says, "Shop 'till it stops." How can you get involved? It's easy. Check out how hot Fab looks and learn more about the Gap items designed to help eliminate AIDS in Africa. Stop by DearSugar to check out her cool shirt and tell us how you do good. You can even Join (RED) now and learn more. In the meantime, how cool does POP look?! I'm wearing the same fabulous parka that Jennifer Garner modeled.

Check out the rest of the Annie Leibovitz ad campaign including Penelope Cruz, Don Cheadle, Chris Rock, Christy Turlington, Steven Spielberg and more sporting their favorite Gap PRODUCT (RED)™


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Around The Web
Join The Conversation
woodycakes woodycakes 9 years
thats one hot campaign.
LaylaCams LaylaCams 9 years
I really wish people wouldn't criticise the people that are doing this campaign. They are doing it for a good cause. sheesh.
PetuniaGirl PetuniaGirl 9 years
Yay, Don Cheadle and Chris Rock. Jennifer Garner...yawn. Ugh, not Penelope Cruz! Why her, when there are so many cuter starlets to wear the Desi(red) shirt? I feel like the Hollywood machine has been shoving her down our throats for the last five years. None of her movies do well...she only stays in the public eye thanks to her "relationships". I am not a fan. Um, yeah, they could have found a hotter naked guy. At first glance I thought that it was Shane from The L Word.
yiddidea yiddidea 9 years
Great cause! I will definitely buy something. :D
juju4 juju4 9 years
There is a GAP in the mall that is a block away from my work. I am running to buy a t-shirt on my lunch break! I LOVE this campaign. I hope it is a huge success!
slowcheetah slowcheetah 9 years
Leibovitz photography is so fabulous. That is a great cause, I will definitely buy a few things. It looks like they are sold out of the green parka :( either that or I can't find it.
wynter wynter 9 years
Great cause. The closest Gap is over a hour away though.
azucar_maddy azucar_maddy 9 years
Glad to see POP supporting this cause. I'll check out a Gap this week.
sashak sashak 9 years
i think thats apollo ohno, the speed skater. i hope most of the money really does go to african relief. but ugh, i'm not really down w/ the GAP. none of the clothes fit me!
tharightgurl4u tharightgurl4u 9 years
EW at the naked guy! lol I was looking at these ads while I was passing by the GAP near my house
bluejeanie bluejeanie 9 years
it is a great cause, but wtf with the new sugar format? didn't they just redo it?
BlondeSugar BlondeSugar 9 years
Great cause! Christy Turlington looks so beautiful and I love Chris Rock's face here!
DesignRchic DesignRchic 9 years
I love this ad and kudos to all the celebs who are supportingthe awareness of Aids in Africa.
yayita yayita 9 years
By the way congrats Sugars on landing the online campaign. It looks great! :)
yayita yayita 9 years
that naked guy is terrible on the eyes.. theres nothing sexy about his face LOl
yayita yayita 9 years
Love this campaign! Im with you JK. Don's skin looks so likable
JK-Boogie JK-Boogie 9 years
Oh....I thought they had Gaps everywhere but apparently only in the US, Japan, Canada, France and the UK.
soysanna soysanna 9 years
lol. "Parka" means in finnish "you poor thing" :) i'd love buy these, if only we had GAP in here
JK-Boogie JK-Boogie 9 years
me too...Gap usually do their campaigns worldwide at the same time so I will be checking out a Gap tomorrow.
Luna13 Luna13 9 years
very good cause, i will def buy an item if its available where i live
JK-Boogie JK-Boogie 9 years
Who is the naked guy? Don's chocolatey skin is so smooth...mmm
JK-Boogie JK-Boogie 9 years
Great cause...glad you are getting behind this campaign
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