Rapper and mogul Jay-Z launched a new website, Life + Times, this week. The page has a sleek design, and so far content ranges from an interview with chef Daniel Boulud to a video on an up-and-coming soccer prodigy. Jay himself has yet to write anything or appear on the site, though he did apparently post this picture, which is bylined SC for Sean Carter. If Jay-Z decides to have more of a presence on the site, perhaps he can take lifestyle guru tips from his good friend Gwyneth Paltrow, who of course has GOOP. The video below serves as the introduction to Life + Times, so check it out and tell us what you think of Jay-Z's new venture — so cool or say what?