Drum roll please.... the new name is.... Diddy. That's it. It's P. Diddy minus the P. So Diddy was on The Today Show this morning explaining that the P just got in the way of things. He told reporters that:
"Nobody knew what to call me. I'd notice that people were uncomfortable when I'd meet them for the first time, and then they'd ask me what they should call me," he said.
"I even started to get confused myself - and when I'd called someone on the telephone it took me a long time to explain who I was. Too long."
He added: "One word. Five letters. Period."