Gwyneth Paltrow, Jessica Alba, Rachel Zoe. The list of celebrities who have turned their star status into lifestyle brands goes on and on — and is still growing! It was recently announced that Reese Witherspoon tapped C. Wonder President Andrea Hyde to be the CEO of her new lifestyle company. The brand, which will launch in 2015, will reportedly center on Reese's Southern background. She's not the only one getting in on the game, though; Blake Lively revealed in September that she has a lifestyle brand launching soon. Details about her project are few, but she told British Vogue that there's "nothing like it out there." So tell us, are you more excited for Reese's or Blake's new venture?