No, the super store is not the actually buying the magazine, but they are sponsoring the entire Aug 22nd issue with about 18 ad pages. It is an estimated $1.1M investment for Target but now with PR mentions as well, I'm sure Target is getting more than they wished for. NY Times reports this is a first for the 80 year old magazine as Target continues to break the ad barrier of cool. Gotta love the bullseye!
Scoop via Jossip