Radar online reports that some poor actor had to spend the day in a box to prove that Degree anti-perspirant works. He looks a little like an toy action figure.
Also reported was that some man jumped off the Eiffel Tower as part of a publicity stunt and well, he didn't make it. What company would ever be worth doing these things for. Hopefully he was offered a sick amount of money in the first place - but I guess that does not matter now