One thing you can be sure of is that it's for a good cause (sort of). The site has pledged to give a portion of the proceeds to Covenant House, and Preserve is specific about its goals.
"Let us be clear. We are a for-profit business. We celebrate and indulge in the treasures both high and low that we feature on Preserve. We are aware that a lot of what we are selling is outlandish in a world where people are starving and have nowhere to sleep. This is a real problem. One that even on our high horse we can't ignore. We have set our first goal of giving 5,000 children a meal, 2,000 children a blanket, and 2,700 children a warm hoodie, all within the U.S."
What do you think of the new venture?