david lauren

Ralph Lauren Shuts Down Blocks in London and New York for 4-D Light Show Spectacle
Ralph Lauren

Ralph Lauren Shuts Down Blocks in London and New York for 4-D Light Show Spectacle

>> First Target, now Ralph Lauren — outdoor light shows have become a thing for big brands.
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>> First Target, now Ralph Lauren — outdoor light shows have become a thing for big brands. Last night, Ralph Lauren closed down blocks in both London and New York to celebrate a decade of RalphLauren.com.

David Lauren, SVP of advertising, marketing and corporate communication, who masterminded the project, wanted to create a special 4-D experience for the occasion — “a spectacle that seamlessly brings together fashion, architecture, music and fragrance." Together with the tech team behind Harry Potter, he created an eight-minute spectacle that involved projection on the flagship stores in both New York and London after dark, making it appear as though the stores were ripped apart, had disappeared, and more. “This is not just a game changer," David Lauren said. "It’s a life changer. It’s fashion changing film, architecture, technology. It’s an entire building turning into a stage set.” And the thousands-strong audiences who turned up to watch were also treated to liberal sprays of the new Big Pony fragrances.

Lauren declined to disclose the cost of the spectacle, but it's estimated to be more than six figures. A video of the show, above.

Vanity Fair

>> Natalia Vodianova, Franca Sozzani Make Vanity Fair's 2009 International Best-Dressed List —Vanity Fair just released the contents of its annual International Best-Dressed List from its September issue, and there are fashion figures galore; a whole category was devoted to "Fashion Professionals," which Franca Sozzani, Georgina Chapman, Tory Burch, Style.com's Candy Pratts Price, Rachel Roy, Edun's Ali Hewson, Prada France's Mathilde Meyer-Agostinelli, David Lauren populate. Natalia Vodianova and Justin Portman are included in the "Couples" named; Bruce Weber and Peter Beard are listed under "Fashion Originals"; Matteo Marzotto, formerly of Valentino and currently of Vionnet, is on the Men's Best-Dressed List; and Lapo Elkann made the Hall of Fame.
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>> Natalia Vodianova, Franca Sozzani Make Vanity Fair's 2009 International Best-Dressed List —Vanity Fair just released the contents of its annual International Best-Dressed List from its September issue, and there are fashion figures galore; a whole category was devoted to "Fashion Professionals," which Franca Sozzani, Georgina Chapman, Tory Burch, Style.com's Candy Pratts Price, Rachel Roy, Edun's Ali Hewson, Prada France's Mathilde Meyer-Agostinelli, David Lauren populate. Natalia Vodianova and Justin Portman are included in the "Couples" named; Bruce Weber and Peter Beard are listed under "Fashion Originals"; Matteo Marzotto, formerly of Valentino and currently of Vionnet, is on the Men's Best-Dressed List; and Lapo Elkann made the Hall of Fame.  Anna Wintour wasn't included, but she did get a nod from Renee Zellweger, who listed her among her style icons. [Vanity Fair]