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"The Apprentice" Premiere Tanks

"The Apprentice" Premiere Tanks

Donald Trump made headlines recently by fighting with Rosie O'Donnell and shaming Miss USA, but all that publicity still couldn't get anyone excited about the premiere of "The Apprentice: Los Angeles."

Sunday night's episode was the series' worst premiere ever. It got whupped in the ratings by "Desperate Housewives" and "Brothers & Sisters" on ABC and "Without a Trace" on CBS. Perhaps worst of all, it lost 20 percent of the audience that tuned in earlier for "Grease: You're the One That I Want".

Apparently not even adding Ivanka — and throwing in that twist where the losing team sleeps in tents — could get people buzzing about the new season. What happened? Did Trump's bizarre bickering with Rosie turn people off? Or are we just finally sick of looking at his hair?

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