In 2004, Veuve Clicquot CEO Mireille Guiliano published a book about healthy living with a French twist, titling it with the bold claim that French Women Don't Get Fat. Not to be outdone, Tokyo native Naomi Moriyama came back with a book about how Japanese women trump French women not only in the weight game but also when it comes to aging!
Recently reprinted as a new edition, Japanese Women Don't Get Old or Fat addresses the phenomena of Japanese women having both the lowest obesity rate and the highest life expectancy in the industrialized world. The book gives suggestions for non-Western everyday healthy living, emphasizing that the basis for much Japanese cuisine is simplicity. According to Publisher's Weekly:
Cooking tips abound, but what adds a French Women Don't Get Fat angle is the useful eating advice, such as "Hara hachi bunme," or "Eat until you are 80 percent full."
It seems like it's become a war of the skinny cultures, making me wonder how the next author will try to outdo Moriyama's assertion. Which culture will claim that its women don't get fat, old, ugly, sick, or sad or have bad hair days?