Pixar's Up had a great weekend at the box office, coming in at No. 1 with a whopping $68.2 million. That makes Up the third biggest Pixar debut ever (out of ten) behind The Incredibles and Finding Nemo. It's also worth noting that Up's debut bested Wall-E, which opened last year to $63.1 million.
Interestingly, this particular box office win "validates Disney’s decision to let its Pixar unit put creativity before commerce. Some Wall Street analysts . . . had predicted the film would have a difficult time attracting children because of its geriatric action hero." Hurray for putting story first!
Image courtesy of Walt Disney Pictures