So there's a new estimate for how many people watched the opening ceremony for the Olympics last Friday — and it's double the original estimate, which was already mindblowing. Today, Nielsen said the total audience for the opening ceremony was actually 2 billion, a third of the world's population!
That's not all: Even the regular broadcasts have been drawing more than 30 million viewers a night for NBC (for reference, that's about even with this year's Oscars). And even though much of the women's gymnastics team final aired after 11 p.m. in most time zones on Tuesday, it's still estimated that almost 45 million people tuned in for the event, one of the highest-rated portions of the games so far.
But even here at Sugar HQ, there are some folks who aren't getting sucked into the Olympic hype. The problem is, there's just not all that much else to watch right now. Sure, Fox is repeating all of Terminator: The Sarah Connor Chronicles, Big Brother is on schedule, and most of the cable series are soldiering on as normal. But the rest of the schedule looks like a jumbled mess — an Eli Stone here, a Private Practice there, a couple of CSIs to round it out. So, if you're not watching the Olympics, what are you watching? Are you content with repeats? Have you turned to DVDs? Or is this a perfect excuse to turn off the TV altogether?