The rumor mill has been working overtime spreading the "news" that Jake Gyllenhaal will play superhero Captain Marvel in the upcoming film Shazam! As reported here on Thursday, source told the New York Daily News that director Peter Segal and his fellow producers want to nab Gyllenhaal for the role.
However, screenwriter John August, who was hired to adapt the comic book for screen, is puzzled by this rumor, seeing as there isn't even a movie to cast yet! August writes on his blog:
After several months of meetings, casting has come up exactly zero times. There’s no casting list... There’s no start date, no release date, no movie whatsoever. There’s just a script to be written.
August explains his theory for how this false news came about, with what he calls "Sticky Celebrity Constant." For the details,
August's idea posits that attaching a celebrity to an otherwise hum-drum piece of news makes it instantly fascinating. He writes:
Britney Spears in rehab. Fascinatingly depressing, like a clown with cancer.
Adoption. Laudable but dull.
Angelina Jolie adopting again. Worth at least five minutes on The View.
Established screenwriter hired to adapt obscure comic-book character. Yawn.
Jake Gyllenhaal considering playing obscure comic-book character. Hooray!
Aww... he sounds kind of bitter, which is understandable I suppose. Pouring so much time and energy into something that will only garner interest if some cute young actor is involved must be disheartening. So, at least for now, August wants to make it known:
Jake Gyllenhaal has NOT been cast as Captain Marvel.
But he probably will be.