This is one of those palm-to-forehead "of course!" moments: for his next trick, Sacha Baron Cohen will allegedly star in Eurovision: The Movie in which he will play a singer who enters the Eurovision Song Competition TV show.
Over two years ago, Borat screenwriter Dan Mazer and producer Damian Jones thought up Eurovision: The Movie, and Cohen will apparently dream up a new character who will compete on the show. Eurovision is described as an "annual TV songfest [that] brings together pop acts from 42 countries to compete for its grand prize, with the winner decided by votes from national juries. Cheesy, kitsch and often inadvertently hilarious, it's one of Europe's most-watched TV events."
Eurovision: The Movie will be another fake documentary, like Borat and Bruno. It's just a perfect combo. Cohen and Eurovision go together like peanut butter and jelly. If you have no idea what I'm talking about, just check out a couple of videos from the show.
The greatness begins around 0:45.