Written by Marti Noxon — who's been a writer and producer on shows ranging from Grey's Anatomy to Mad Men to Buffy — the show will spotlight Keaton's character attempting to get the feminist movement back on track "by starting a sexually explicit magazine for women." Noxon says she was inspired in part by her own life as the daughter of a lesbian radical feminist, where rebellion meant things like deciding to shave her legs.
She and her co-producer initially thought of basing a show around a young feminist working at a porn magazine, but "the moment they decided to make the central character an older, Gloria Steinem-type feminist icon, it all fell into place" and they thought of Keaton right away. As Noxon's co-producer said:
There are a lot of similarities between Diane and Gloria Steinem. They both grew up in the '50s, a period marked by women finding their relevance sexually, and Diane has been attracted to roles about women exploring their sexuality in films like Something's Gotta Give.
Instead of Something's Gotta Give, I keep thinking of Annie Hall — or, rather, Annie Hall herself, 30 years later. Is this the sort of thing she might do? I'm not sure, but I'll be curious to keep my eye on this one and find out. What about you?