You've probably read by now that Dane Cook has decried the poster for his upcoming rom-com, My Best Friend's Girl, crafting a detailed list on his MySpace page of everything wrong with it. Cook is mostly offended by what he believes to be a poor Photoshop job that results in him looking like a schmuck.
Yet, he also expresses concern that "the wrong poster sends the wrong audience into the theater," a lesson he has purportedly learned the hard way. Which, of course, makes one wonder what kind of audience Cook originally thought would view this movie, and in what drastic ways the audience has now changed based on this poster.
Sidenote: I am seriously enjoying BestWeekEver's version of a poster for the movie that Cook might be prouder to display.
Have you ever been swayed by a movie poster — for better or worse?