There are awards for people in the movies and people making the movies, and just this weekend the people who market movies were honored at the 37th Annual Hollywood Reporter Movie Marketing Key Art Awards.
The marketing teams behind the Simpsons Movie, Bee Movie, Juno and No Country for Old Men were among the most awarded in categories like Best Campaign (No Country), Best TV Spots (Juno for comedy, There Will Be Blood for drama) and Best Website Design (The Simpsons Movie).
Judd Apatow received the Visionary Award, "recognizing a filmmaker who inspires movie marketers," and the theatrical trailer for Superbad won for Best Comedy Trailer. Upon accepting his award, Apatow joked about marketing a movie: "It's one of the most fun parts of the process. This award brings me full circle because I started out thinking you were all f***ing a**holes."
All this swearing and patting of backs got me thinking about promotional stuff for movies that have really stood out. Certainly some trailers are better than others (the one for The Happening, for example, was actually better than the movie itself) and some print advertisements can be absolutely amazing (see: print ads for The Dark Knight). Do you remember any really great movie marketing campaigns? Or is all this stuff so fleeting?