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Dresses at 27 Dresses Screenings — Cute or Cheesy?

According to Hollywood Reporter, "Twentieth Century Fox is introducing what it calls the first ever 'live standees' to promote 27 Dresses — 27 models at 27 specially-selected theaters across the country, who will be wearing specially-made bridesmaid dresses adorned with the film's title and credits."

The promotion is taking place at advance screenings today which is, of course, the 27th of December! I can't tell if this is an irritatingly dumb promotional stunt, or kind of cute and innovative. What do you think?

Photo courtesy of John Sciulli/Berliner Studio/BEImages

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Join The Conversation
Beachwalker Beachwalker 7 years
Good Idea Gone Bad - Sums it up.
sanchez6201 sanchez6201 8 years
I loved KH way more in the movie than I do on Gray's!
mrspiven mrspiven 8 years
this promotion doesn't seem half as dumb and silly as the actual movie.
pirateyzaclover pirateyzaclover 8 years
oh well. i saw this movie 2 days ago at a sneak preview and LOVED it. anyone who loves james marsden and cutsey chick flick happy movies should go see this. maybe the 27 dresses were a bit overkill, but thats the fun of it!
yyam084 yyam084 8 years
FashionParty FashionParty 8 years
It's a bit much. If they did it for just L.A. and New York, the big media venues, that would have been enough. 27 cities is like radio overkill.
rivrchild rivrchild 8 years
Quite frankly the dumbest thing I've ever heard. Most movie promotion like this are dumb, but this is the worst.
febe febe 8 years
cute...but once i figured out it was heigl, i dropped out!
coachluvr33 coachluvr33 8 years
I don't really care about the dresses or Katherine Heigl. I wish she could keep her mouth shut. I really liked her and now not so much. I will maybe still see the movie, but probably just wait until DVD. I didn't really care for Knocked Up personally, but she shouldn't criticize the movie that got her other roles. It was a very popular movie and lots of people loved it. Why criticize it? Be smart.
Linda-McP Linda-McP 8 years
Cheesy, dumb...and cute!
j2e1n9 j2e1n9 8 years
Cute! It may also be cheesy and dumb, but it is a new kind of promotional stunt at least. Always cool to see something different and creative. Good idea!
ilanac13 ilanac13 8 years
i think that it's a cute idea - aything to promote a movie - although with all the nonsensical talk about katherine they really need all the extra promotion?
Neuroticone Neuroticone 8 years
Cheesy but a good marketing trick. I have no urge to see this movie, Katherine Heigl is an overexposes, overrated and unappreciative actress.
Zahara-Pitt Zahara-Pitt 8 years
patrz patrz 8 years
Good idea gone bad. Perhaps a better design. Heck, I'd rather they wore T-shirts promoting the film.
mamaseacat mamaseacat 8 years
I haven't even seen the movie or previews and I'm already sick of it (and of Heidi).
KristinDaBomb KristinDaBomb 8 years
I said undecided, but now that I think of it, it seems stupid.
tvjunkie45 tvjunkie45 8 years
I think it's kind of cute.
jakidoodle jakidoodle 8 years
it's a bit weird but fun to look at...
cocobutter11 cocobutter11 8 years
interesting but not good enough
butterfly-chic butterfly-chic 8 years
AWFUL! It makes Manns look GREAT!
hollister-chick hollister-chick 8 years
not working for me
pinkflats pinkflats 8 years
whatever man...
kitkatherine kitkatherine 8 years
awi wanna go! that's sweet
melissabritt melissabritt 8 years
I guess it's cute but the whole AND it's the 27th of Dec thing is a bit much...the dresses just look busy. bridesmaids dresses would have gotten the point across!! how many other bridesmaid/wedding movies are out now? jeeze, we are not that stupid.
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