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Dresses at 27 Dresses Screenings — Cute or Cheesy?

According to Hollywood Reporter, "Twentieth Century Fox is introducing what it calls the first ever 'live standees' to promote 27 Dresses — 27 models at 27 specially-selected theaters across the country, who will be wearing specially-made bridesmaid dresses adorned with the film's title and credits."

The promotion is taking place at advance screenings today which is, of course, the 27th of December! I can't tell if this is an irritatingly dumb promotional stunt, or kind of cute and innovative. What do you think?

Photo courtesy of John Sciulli/Berliner Studio/BEImages

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