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The Fashion Show Can't Beat Project Runway in the Ratings

The Fashion Show Can't Beat Project Runway in the Ratings

I gave Bravo's The Fashion Show the ol' college try, but the show just hasn't pulled me in — and a lot of you aren't sold, either. So you might not be shocked to learn that so far, The Fashion Show hasn't been stepping into Project Runway's big shoes in terms of ratings.


Runway finished off its Bravo run last year averaging four million viewers an episode; thus far, The Fashion Show is averaging under one million viewers. Bravo executives told The New York Times that the ratings are "as good as we can ever hope for" for a new series, but The Fashion Show definitely isn't immediately making up for the loss of Runway to Lifetime.

Granted, Runway started slow, too, with even fewer viewers watching that show's first episodes — but with the help of round-the-clock repeats, the show built an audience and buzz awfully fast. This time around, the ratings aren't picking up steam, and I hardly ever hear anyone talking about The Fashion Show.

Bravo says it's too early to say whether the show could see a second season, but I'm wondering: Why do you think it's not clicking with audiences yet? Is it too similar to Project Runway? Do Isaac Mizrahi and the judges rub people the wrong way? And do you think the show has time to make a name for itself still, or is it already too late?

Photos courtesy of Bravo

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