There were a few bright spots in this year's rather underwhelming batch of Super Bowl ads; a ton of other commercials were downright bad. But several just left me shaking my head, not sure what exactly I'd just seen. Here are my picks for the five most baffling ads of the night; what were yours?
It's possible I'm missing something, but what was this ad about? Jay-Z and former Miami Dolphins coach Don Shula played a chess-like virtual football game with their fingers while not drinking beer? I'm confused.
GM "Obsessed with Quality"
So a GM robot gets laid off after dropping a bolt, takes a variety of dead-end jobs, and ultimately jumps off a bridge — before realizing it was all a dream inspired by GM's quality-obsessed culture. The use of "All By Myself" as the background music was great, and I like a cute robot as much as the next girl — but with all the trouble the auto industry's been in recently, wasn't it kind of a bad idea to feature a spot where one of your robot-workers loses his job and commits suicide? Just a thought.
Three more, so
I totally thought this was going to be a parody, but alas, it was for real. The plot and acting looked like something you'd see in between infomercials on basic cable at 2 a.m.
Props to Chevy for running an ad contest for college students — but really, a homoerotic car wash? That skinny old shirtless guy is going to give me nightmares for weeks.
A guy's unwieldy map turns into Evil Mapasaurus, and he must rely on his portable GPS device to defeat the enemy while a fairly realistic-sounding heavy metal parody plays in the background. I won't remember what Garmin is two days from now, but this ad dropped me right back into my 1980s Transformers fangirl phase.
Honorable Mention: The "do something manly!" Snickers ad. It was like the Lady and the Tramp noodle moment, but with grody guys instead of cute cartoon dogs. And second, I don't want to see anyone rip off their chest hair, ever, unless it's Steve Carell being waxed in The 40-Year-Old Virgin.