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GM Robot Commercial Less Suicide-y for the Oscars

Apparently, between this year's Super Bowl and last night's Oscars, the clumsy General Motors robot has gotten some counseling. GM originally aired a commercial during the Super Bowl that even made me uneasy: While working on a car, a robot drops a screw and gets fired. After a series of "worse" jobs, robot throws itself off a bridge in despair before waking up and realizing it was just a stress-induced dream, due to GM's quality-obsessed culture.

This definitely didn't jive with suicide prevention groups, and understandably so. As a result, GM edited the spot for the Oscars to remove the suicidal ending, which is nice, but now it's "that commercial that used to have a robot suicide and now doesn't."

For more on the controversy and to see the original commercial and the edited version,

According to an article in USA Today:

The American Foundation for Suicide Prevention...said the spot may encourage people to consider suicide as a solution to their problems. The group demanded that GM apologize, not air the spot again and remove it from its website.

"We wouldn't see this ad around cancer or heart disease," says Robert Gebbia, executive director. "Why's it OK to make fun of mental illness or depression?"

The point was obviously taken, though not so much as to remove the ad altogether. How do you guys feel about GM's actions? GM's website has the new version of the ad, and you can watch the original Super Bowl ad below.

Around The Web
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SaraSmile SaraSmile 9 years
This may be one of my favorite headlines on Sugar. I think it is just bad advertising - I feel bad for the robot, and that makes me dislike GM, not appreciate its quality-control!
peepshow peepshow 9 years
Please. So sensitive our culture has become. It's a ROBOT! I'm waiting for the Lion Attack survivor group to protest the Taco Bell commercial where the lions are watching the campers, contemplating eating them and instead choose the taquitos.
Linda-McP Linda-McP 9 years
Like the new version much better, but it sad.
ccsugar ccsugar 9 years
The commercial still made me sad!! :( It reminded me of how the US automakers are laying off people left and right.
chancleta chancleta 9 years
I liked it.
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