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Get Ready to Cringe: Bruno Trailer Now Online

As the new trailer for Sacha Baron Cohen's next mockumentary Bruno points out, Borat is "so 2006," and we haven't had Cohen's particular brand of outrageous discomfort-inducing shenanigans since then. Well, Bruno looks like it more than makes up for lost time.

Cohen's flamboyant Austrian character Bruno travels around doing and saying crazy things to provoke people — and getting it all on film. The trailer for Bruno (which recently got an NC-17 rating) is by turns silly, uncomfortable, ridiculous and downright horrifying — you gotta see it (as long as you don't get offended easily and have headphones if watching near other people as this trailer is NSFW). For better or worse, Bruno hits theaters July 10. To check out the trailer,


This is a red-band, restricted trailer, so you're required to enter in your birthday.

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