One of the most interesting pieces of box office news this past weekend was the Labor Day sales bump for Mamma Mia!. The movie was in its seventh week in theaters, but it actually saw its sales go up after several weeks of drops. Getting most of the credit: special sing-along screenings in almost 300 theaters, which alone brought in $1.2 million over the long weekend. Hey, I can understand — who hasn't belted a cheesy ABBA tune or two in their day?
Of course, Mamma Mia! is just the latest in a tradition of sing-along screenings. Hairspray held some sing-along events, there was a popular Buffy the Vampire Slayer sing-along (until it got itself in trouble with Fox), and of course there's the king of all sing-alongs, The Rocky Horror Picture Show. Heck, even R. Kelly's Trapped in the Closet got some sing-alongs earlier this year. So I'm wondering: Have you ever been to one of these events? Tell me your stories in the comments!
Photo courtesy of Universal Pictures