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How Do You Feel About a Mass-Market Indie CD?


Here's a little something to chew on as you roll into the weekend: A Now-style compilation CD of indie tunes is hitting stores this month. The track list includes songs from Sonic Youth, Neko Case, Deerhoof, Clap Your Hands Say Yeah, The Hold Steady and others.

A couple things about this strike me as funny. For one, a whole bunch of the songs are from 2006, which I'm pretty sure means they're not "next." And second, who exactly is supposed to be buying this? I can't imagine any self-respecting fan of the included artists deigning to buy the compilation, and I'm not sure your average Target shopper would pick this up, think, "Hmm, I've always wondered what this 'indie music' is all about!" and toss it into the cart. What's your take?

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