Feist's "1 2 3 4" has been one of my favorites from The Reminder since the album was first released, but now I'm growing a little tired of it. Why? Oh, that iPod Nano commercial I see every time I turn on the television. Commercials have made previous favorites a little annoying too — it was an AT&T commercial that finally put me over the edge on Peter Bjorn & John's "Young Folks."
But not everyone feels the way I do. Last week, Yahoo reported that searches on the song and on Feist had jumped hugely since the commercial started to air and people wanted to know more about the mesmerizing song. So I'm wondering: How do you feel about songs in commercials? Do you ever discover new music that way, or do the constant airings of the tunes just grate on your nerves?