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Lions for Lambs Online Competition Builds Buzz, Helps Others

In an effort to build buzz for the November 9 release of Lions for Lambs, starring Robert Redford, Meryl Streep and Tom Cruise, MGM is holding a YouTube/Google video competition. Through the competition, "individuals can produce a 90-second video discussing the social issue they’re most passionate about." People will then watch the videos and vote on their favorite submissions. The person whose video gets the most votes by November 9 will win $25,000 for the charity of their choice.

Variety has this quote from Amy Elkins, senior VP of theatrical marketing for MGM: “We really wanted to bring out the themes of the movie and tell a story in a relevant way. To do that, we wanted to look at the widest platform we could and build a community around the film’s message, namely ‘What do you stand for?’”

Sure, this is mostly a publicity stunt. But like Will Ferrell auctioning off a role in his next movie, at least it's an example of Hollywood-types doing something good. Click here to check out the YouTube Lions for Lambs site and upload your videos.

What would you make a video about for this contest?

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