The kids featured in this new Comedy Central spot for Thor: The Dark World might prefer the god Thor to his deranged brother, Loki, but we have a soft spot for the supervillain portrayed by the adorable Tom Hiddleston. The English actor, who has danced on a Korean TV show and impersonated his famous costars, is clearly game for anything, including babysitting in character. The commercial appears to spoof AT&T's It's Not Complicated ads, and Loki's feeling of contempt for his young charges is evident as they argue the merits of superheroes. Eventually, Loki proves his might by pushing a girl off her bean bag in true evil fashion.
Overall, it's clear he is not impressed by conspicuous cuteness. But too bad, Loki — this commercial makes us say, "Awwww."