I've already done a lot of raving about "Friday Night Lights," but you don't have to take my word for it. If you don't love the first-season DVD, which comes out a week from today, you can get your money back.
If you aren't hooked by the end of the first season, you just have to mail in the DVD with a receipt and a special form, and in six to eight weeks, you'll get a refund from Universal Home Entertainment.
I think that's a pretty bold move for a show that might be depending on strong DVD sales to whip up a fan base for its second season. It definitely shows how confident the producers are in their product, though. And besides, nobody is going to take advantage of this offer, because after just a few episodes, they'll see how perfectly written, beautifully acted and stunningly composed the show is. Right? Right?