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Madonna Serving Up Gen-Y Version of "Star Search"

Madonna Serving Up Gen-Y Version of "Star Search"


Between YouTube, "American Idol," "Last Comic Standing," "So You Think You Can Dance?" and many, many more, there's hardly a shortage of modern showcases for amateur talent. But apparently, we need another one: Variety is reporting that Madonna's Maverick label, together with Madison Road Entertainment and Guy Oseary, is launching a sort of "Star Search" for Generation Y, called "Big Shot."

Set to launch Sept. 10, the 13-week online talent show will let hopefuls post 30-second videos to the show's web site, and every day, voters will choose a new winner from the pool of singers, comedians, filmmakers, and other artisans. Each day's victor will be flown to Hollywood to get a shot at wowing some important industry type. The whole thing sounds quite convoluted. According to Variety:

Goal of the project is to create a new batch of Internet stars (think lonelygirl15) — and to then link those stars with companies that want to be associated with marketable Net-based talent.

"Big Shot" will achieve that sort of linkage by making many of its prizes tie-ins to existing entertainment properties. Winner of an acting competition, for example, might win a role on Maverick-produced FX drama "The Riches" ...

Having a new winner every day was deemed critical in order to keep the instant gratification-minded Gen Y aud involved, Severson said.

Yeah, because Generation Y really hasn't embraced that whole one-elimination-per week "American Idol" show, has it? For the rest of the details, read more

What's more baffling is how the show will be distributed. Mostly, "Big Shot" will take place online, but the production companies also want to partner with local TV stations, who will act much like broadcast affiliates.

Confused yet? "Big Shot" doesn't exactly sound like a sure shot to me. It just seems like a lot to ask for viewers — even teens with lots of time on their hands — to visit the "Big Shot" web site every single day to sift through videos. I'm certainly not encouraged by the fact that Maverick's last television project was the ill-fated "I'm From Rolling Stone." What do you guys think?

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