As Valentine's Day approaches, I've got romantic movies on the brain. Apparently, so do many men! According to a recent U.S. study, men are more fond of romantic movies than originally suspected. Kansas State University psychology professor Richard Harris surveyed 250 men and women, having them watch a romantic film together and rate it from 0 to 7, 7 being the highest. The average score from women was about 6, while men rated the films around 4.8 — much higher than expected. The Reuters article continues:
"Everyone thinks that women like romantic movies and that they drag guys along to them," Harris told Reuters.
He said movie studio executives should put aside stereotypes about "chick flicks" and recognize the fact that there is a moderate interest among men in romantic movies.
"There are a lot of men who go to these romantic movies and enjoy them. I wouldn't write off the male audience just because it is a romantic film. I would suggest marketing to the men in the audience," he said.
I for one am all for getting rid of the term "chick flick," and I'll tell you why if you read more
A label like "chick flick" is an automatic deterrent when couples are trying to choose a movie they'll both enjoy. Also, nowadays "chick flick" implies something insubstantial and silly, which seems to become a comment on women and the kinds of things we find interesting and relevant. Ultimately, movies don't have to have a gender assigned to them. Sometimes a romantic film is just a romantic film.