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NBC Attempts to Rebrand Reruns


First, there was "celebreality." Then came "dramality." And now there's a new inane TV term: the "newpeat."

That's what NBC is calling the episodes of "The Office" that it's airing this Thursday. At first glance, you might think that they're just repeating "Traveling Salesmen" and "The Return." But no! says NBC. They're actually going to re-cut the episodes to include some deleted scenes and — according to the Wall Street Journal — insert a new storyline into the old episodes. According to Executive Producer Greg Daniels:

"It's about giving something extra to our wonderful fans. Their loyalty must be rewarded somehow, and we don't have the budget for 10 million muffin baskets."

Can you see me rolling my eyes? I appreciate NBC trying to get more viewers for reruns, but I'm not sure it's worth sitting through episodes I've already seen to pick out a few new scenes. And devoted fans might well have already watched the deleted scenes online. On the other hand, maybe now everyone will get to find out where Andy's been. What do you think: good strategy or totally lame ratings grab? At least it's not a poorly disguised clip show (hey, "Scrubs," I'm talking to you).

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