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NBC is Going Green This Fall


From Live Earth to Leonardo DiCaprio's documentary about global warming, it's cool to be green in showbiz these days. This fall, NBC will be getting into the act with a week of green-themed programming across all of its networks, including Bravo, USA and Sci Fi. According to NBC entertainment co-president Ben Silverman, every single primetime show on the network — from "Heroes" to "Deal or No Deal" — will have "themes of green." The "Green is Universal" week will begin Nov. 4 with NBC's Sunday Night Football broadcast.

It's a cool idea, and I'm not going to dis anything that would raise awareness of environmental issues — especially because NBC Universal is obviously committed to the cause and has launched a Web site with all kinds of great green info. But I do wonder if by the end of the week, the whole theme will start to feel old and trite. After all, how many green plot lines can there really be?

Luckily, the stars and writers of NBC's Thursday comedies — all of whom will be participating in the green week — already seemed to be taking the assignment in stride during their panel discussion on Monday. Greg Garcia, executive producer of "My Name is Earl," suggested maybe they could just recycle a previous "Save the Earth"-themed "Earl" episode, while John Krasinski already had a pretty good sense of how "The Office" would fare: "We're screwed. We're a paper company. We're going to get hammered."

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