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NBC Plans Overwhelming Olympics Coverage


I'm kind of a sucker for the Olympics, but even I'm not sure I'm this much of a sucker: NBC has announced its plans for broadcasting the 2008 Summer Olympics in Beijing, which start one year from today, and all told, the network plans to show 1,400 hours of coverage — plus another 2,200 hours of free online broadcasts.

NBC's cable networks will carry much of that load, with coverage planned for USA, MSNBC, CNBC and Telemundo. (No Bravo? And what about Sci Fi? Surely there's some Sci Fi channel tie-in for the Olympics, right?) On some days, the network plus cable plus online broadcasts will add up to 212 hours of coverage. Yes, that's nearly 10 times the number of hours in a day.

NBC hasn't said how much of that coverage will be live, but they're certainly doing all they can to get high-profile swimming and gymnastics events to the East Coast as they happen. The network has managed to convince the International Olympic Committee to move the times of those events so they can be shown live — despite the inconvenience to the athletes, who will be competing in a time zone that's 12 hours ahead.

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