Netflix recently unveiled its online delivery service, which will allow members to watch movies and TV shows on their PCs at no extra charge. In an interview with Reuters, Chief Executive Reed Hastings explained that the "instant viewing" feature is basically an extension of video sharing already made popular by sites like YouTube.com.
Its instant viewing feature, available only on computers that run the Windows XP and Vista operating systems, plays back DVD-quality digital files almost instantly after subscribers install special software from the Netflix site, a process that takes about 20 seconds.
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Online movie viewing time is awarded to Netflix subscribers based on their rental plans, with entry-level subscribers getting six hours per month and those with the most popular plans — three DVDS at a time — getting 18 hours per month.
Wow — 18 hours per month! Netflix is such an innovative company. This is sure to crush the competition from Blockbuster's Total Access plan ... at least for the time being.