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New Radiohead Album Costs Whatever You Want It To


First, the news that will have Radiohead fans everywhere squealing with joy: The band's first full-length album since 2003 will be released Oct. 10. The news came straight from the mouth — or rather the typing fingers — of guitarist Jonny Greenwood on the band's blog.

Next, the part that will have record industry executives everywhere sobbing with frustration: Radiohead has chosen to forego record labels and release the album themselves, through their Web site, for whatever price you choose to pay.

As of now, you can pre-order the digital download of the album from the Web site. When you add it to your cart, it pops up with a blank field to enter your price (in British pounds); if you click the question mark, the words "It's up to you" pop up. Click the question mark again, and the site insists: "No, really. It's up to you."

The band is also releasing a deluxe version of In Rainbows, which includes the album on vinyl, a CD version with more songs than the download, and booklets with artwork and lyrics. That version costs 40 pounds, or about $82. A regular ol' CD is also in the works, to be released in 2008.

So, what do you make of this crazy move? Which version do you want? And, most of all, how excited are you for more Radiohead?

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