We're less than two months away from the launch of Project Runway on Lifetime, and while part of me won't believe the long-lost season six actually exists till it's on my TV on Aug. 20, the network's PR machine is already trying to whip up some enthusiasm. But while I've generally been feeling positive about the show's move to Lifetime — hey, at least it's airing somewhere — this new ad gives me pause. If Project Runway usually hits at Bloomingdale's level on the glam scale, this promo is more JC Penney. Its message seems to be something like, "Look! Women love Project Runway! All kinds of women! Even some men! It's just a show for regular folk!"
Now, I'm all for Lifetime drumming up even more excitement for the show and getting it some more viewers. And, to be fair, I haven't seen Lifetime's version. But this ad is making me wonder all over again: Will Runway work on Lifetime? Or will it feel out of style?
Photo courtesy of Lifetime