Alexandra Patsavas is known for getting songs by little-known indie acts — including Death Cab For Cutie and Imogen Heap — onto very well known TV shows like "The OC" and "Grey's Anatomy." Now, the music supervisor behind so many influential TV soundtracks is forming her own record label.
As reported today by Reuters, Patsavas just signed a deal with Atlantic Records to launch a new imprint called Chop Shop Records, sharing a name with her music-supervision business. The Pasadena-based label hasn't signed any artists yet, but Patsavas is most likely to scout the same types of indie-rock acts she's been breaking on TV. For the details, read more
According to the Reuters story:
Many basic details of the venture are still being sketched out. Patsavas says she will look to hire a label manager as well as handful of additional talent scouts and assistants to supplement the efforts of her existing Chop Shop music supervision team of three coordinators. But this much is known: It will be headquartered in South Pasadena, Calif., and is expected to handle as many as three acts at the outset.
I'll be interested to see how this all shakes out. I appreciate the fact that "OC" fans now know who the Walkmen are, and Patsavas can probably come up with some more innovative ways to promote up-and-coming bands. But giving mainstream exposure to bands on independent labels is quite different from discovering unsigned gems, so I'm curious to see how Patavas's skills transfer.