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Pirates Break Spider's Record at Box Office

Pirates Break Spider's Record at Box Office



According to a press released issued by Walt Disney Studios, Pirates of the Caribbean: At World's End raked in over $401 million in box office sales worldwide over its first six days. This gross actually surpasses Spider-Man 3's six-day record of $382 million. The press release continues:

Commenting on the announcement, [president of Walt Disney Studios Motion Picture Marketing and Distribution Mark] Zoradi said, “We knew that audiences all over the world were excited to see Johnny Depp and the rest of the fantastic Pirates cast in this latest adventure, but this record-setting response at the global box office has been nothing short of incredible. Pirates of the Caribbean: At World’s End now has the distinction of having the biggest opening in movie history, and we’re extremely proud of that achievement."

Sneaky Pirates! Opening the Thursday night before a long weekend ensures that the "first six days" consist of mostly weekend days, when people are itching to go see a fun summertime movie. Not only that, but Pirates also screened in more theaters than any other movie, ever (4,362 theaters to be exact). I'm not saying it's not impressive — it is! — but it certainly seems like there was a little bit of clever scheming going on, no?

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