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Sci Fi Is Going All Out to Promote Battlestar's Final Season

Sci Fi Is Going All Out to Promote Battlestar's Final Season

If you go to a popular sci fi website on Friday and find it blacked out, don't worry. It hasn't been shut down. It's just the site's little reminder that you should be watching Battlestar Galactica right then instead of killing time online.

The sci fi site blackout is just one of many — and I mean many — efforts by the Sci Fi channel to give Battlestar, which is about to begin its fourth and last season, a big-time launch for its final bow. The cast has presented the Top 10 List on Late Show with David Letterman, and Sci Fi has gotten avowed geeks like Joss Whedon and Joel McHale to sing the show's praises on camera.

There's more: TiVo is running a sweepstakes that offers prizes to viewers who watch the premiere live or nearly live, and select pizza parlors in New York or LA will offer free pies to callers who demand to "order a frakkin' pizza" and can correctly answer some Battlestar trivia. And of course we've already seen the eight-minute summary video that aims to get newbies up to speed by the time the new season premieres.

It's a pretty big push for a pretty niche show (it averaged fewer than 2 million viewers per episode during its third season), so I'm wondering: Have any of these promotions gotten you psyched to watch Battlestar? You can watch a promo for the new season if you


Photo courtesy of Sci Fi

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