This is what impresses me about Judd Apatow's little circle of support: he genuinely seems interested in making friends with funny people and collaborating with these friends to make new funny things. Director Jody Hill unveiled his tae kwon do comedy The Foot Fist Way at the 2006 Sundance Festival, and Apatow apparently loved the film and befriended Hill. He invited Hill to the set of Knocked Up where he and Seth Rogen also became friends.
Now, Hill has written a comedy about a mall cop and Rogen is just the guy for the job. Titled Observe and Report, the movie will focus on "Ronnie Barnhardt, a deluded, self-important head of mall security who squares off in a turf war against the local cops." It sounds like it won't be a huge departure for Rogen after his role as the bumbling cop in Superbad.
Judging by the trailer for The Foot Fist Way (which is of the red-band variety, so it includes some NSFW language), I can easily see why Apatow was drawn to it and why he befriended Hill. And now, two years later, we have another bawdy comedy to look forward to. This is how the funny grows, if you're in with The Apatow.