Talk about manipulative! If this is true, it's either totally genius or completely evil. Or maybe both. Cinematical writes today that six or seven minutes of The Dark Knight will screen before IMAX presentations of the Will Smith sci-fi thriller I Am Legend. Erik Davis states in his post:
This won't be an extended trailer of sorts; from what we know, this will be an entire scene — they're calling it a prologue about the Joker. That's all we have to go on now, but if you planned on seeing I Am Legend when it hits theaters on December 14, you might as well skip over to the local IMAX and check it out there. No word on whether a new Dark Knight trailer will come attached to Legend in conventional theaters, but I've heard there may indeed be something.
Even if I weren't already planning on seeing I Am Legend this December, this gimmick would have totally roped me into it. Sneaky sneaks! Anyway, you have until December 14 to map out the closest IMAX theater to you.