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Should Popular Songs Cost More on iTunes?

One of the announcements that caught my eye from this year's Macworld event was the change in how much iTunes music downloads will cost. Starting in April, songs will cost either $0.69, $0.99, or $1.29. So far, Apple's just said the songs will be priced according to what labels charge them. But there's one theory going around that the $1.29 price will apply to "the handful of the most sought-after songs," which drive the majority of iTunes sales in the first place.

On the one hand, I don't mind paying $1.29 for "Single Ladies" if it means I can download more obscure stuff for less. But on the other hand, couldn't the most popular songs be cheaper because more people will be buying them? And what happens when last year's big single isn't so popular anymore — is it $1.29 forever?

So many questions, but let's start with the basic one: Is it a good idea to charge more for popular songs?


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