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Soapbox, Revisited: What's the Matter With "My Boys"

Soapbox, Revisited: What's the Matter With "My Boys"

Recently I went on a rant about the TBS original series, "My Boys," which I find lame and annoying. It seems to want to be a kind of "Sex and the City" for tomboy-types, yet the writing is not very good, and the stereotypes that were so cliche in "Sex and the City" are simply reinforced in new ways. Clearly, I'm in the minority in my dislike, because TBS just picked up "My Boys" for nine more half-hour episodes. My theory is that the show could potentially appeal to both men and women—not just because of all the (countless) sports references but also because comedian Jim Gaffigan, who plays PJ's brother on the show, seems to have gathered a cult following. Don't get me wrong, I'm a fan of his Hot Pocket routine, and I think he's naturally funny to watch, but it's not enough to make me like the show.

It must be resonating with someone, though, if TBS is keeping it alive. Or perhaps the continuation has something to do with Match.com? To find out why,

Utilizing an advertising technique known as branded entertainment, Match.com entered into a deal with TBS to integrate Match.com mentions into each of the series' 13 episodes. The New York Times reports:

Other elements of the deal include identification of “My Boys” as “sponsored by Match.com” in a television, print, radio, and online promotional campaign that TBS is creating for the series; the posting of a profile of a character from the series on Match.com; billboard-style ads for Match.com on a special “My Boys” Web site (tbs.com/shows/myboys/); and a discussion of “My Boys” and Match.com during an episode of another TBS show, “Movie and a Makeover.”

Maybe Match.com has actually been successful with this approach and that's why "My Boys" is continuing? Tell me what you think: why is this show still going on?

Source

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Join The Conversation
snickerdoodle snickerdoodle 9 years
Yeesh! This takes product placement to a whole new level. Let's hope that match.com doesn't get its hands into any quality television - what's next? James Purefoy of Rome turning to the camera to say, "It's a shame that the fall of Caesar was before the invention of match.com, because what I really need is the commitment of a supportive wife!" Yeeech.
boredatwork boredatwork 9 years
My husband and I always make fun of the commercials for this show. We think TBS should stick to the re-runs. It just looks too easy, or like it's been done before. I have yet to laugh at any of the previews so I haven't even been compelled to watch a whole episode - so I agree with you, Buzz. IMO there aren't that many clever shows on TV anymore, so I don't think it takes much. And now I'll get off my soapbox ;)
Susanna Susanna 9 years
I wanted My Boys for the first time last night, and I actually rather liked it. Sure, it was a bit cliche, but the characters are all very likable and their interactions with each other are fun. And I don't think there's ever been a character like PJ on a sitcom before. Too bad I don't get TBS/cable at school. I'd like to keep watching the show.
Neural Neural 9 years
I don't have TBS. I too po' for cable TV-- just get the cable modem!
shmoo15 shmoo15 9 years
Sorry girl. Seems the cheese may stand alone. I really like this show and think the writing is witty and it puts a female lead character in a whole new light. Sammy Two Tone
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