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"The Starter Wife" Scores Big For USA Networks

"The Starter Wife" Scores Big For USA Networks


Based on last week's ratings, "The Starter Wife" is shaping up to be television's first hit of the summer. Last week's 2-hour season premiere of the mini series averaged 5.4 million viewers and scored big with women in the 18-49 demographic, beating out reruns of Shark and Grey's Anatomy.

The series still has 4 more installments to follow, but the network is already toying with the idea of turning The Starter Wife into a regular series, depending on how well it does during the rest of its run. I'm a little skeptical about the idea of stretching the storyline beyond the novel, but hey - whatever works for the network.

Personally, I thought the show got off to a great start, and am interested to tune in for the rest of the story. I have to wonder, though: What exactly caused such excellent ratings? The show's massive marketing campaign? Debra Messing's charm? Or simply the fact that it's the summertime and our options are limited?

What do you think?


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