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Video Promo for Josh Schwartz Music Web Series Rockville CA for The WB.com

First Look: Rockville, CA


From The OC to Gossip Girl, every Josh Schwartz project has always used great music — usually thanks to the handiwork of superstar music supervisor Alexandra Patsavas. Now, the two are teaming up for a new online series called Rockville, CA, an online soap for theWB.com set in a fictional rock club.

From the look of this trailer, all the standard Schwartz components are present: hipsters, snappy (if occasionally cheesy) dialogue, possible bar fights, and lots of making out. According to the official description, the club in question "is a place where a group of twentysomethings from diverse backgrounds gather regularly to hear their favorite up-and-coming bands, blow off steam, fall in love with the wrong people, and then talk about how they've fallen in love with the wrong people." What's really impressive, though, is the lineup of bands that will be performing for the show: Lykke Li, Phantom Planet, Kaiser Chiefs, and Eagles of Death Metal are just a few (full list here).

When I talked to Schwartz in January, he said he'd enjoyed experimenting with a web format for the first time: "Each episode isn't like, somebody had a twin brother and somebody drove off a cliff in the car," he said. "It's smaller. But the cumulative effect, I think, of all those 20 episodes is, 'Wow, I really went on a journey with those characters.' Smaller moments just take on a bigger reverberation." Hey, I'm in. Rockville, CA premieres online March 17, and to check out the trailer, just read more.

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