Is there a "Grey's Anatomy" effect on Facebook? Co-founder Dustin Moskovitz thinks so. The other day, he wrote that "150,000 Facebook users care more about Meredith than their friends," pointing out that traffic on the social networking site drops each Thursday around the time new episodes are airing on the East Coast. Moskovitz includes graphs of Facebook's traffic to prove it; to see the evidence,
I admit I don't really see the drop in the first graph, but it's pretty clear in the second one (at right). That graph shows little spikes of activity throughout the hour, which Moskovitz says are people logging in for a fix during commercial breaks. At the end of the hour, the traffic shoots back up again.
The effect apparently doesn't happen when "Grey's" is on in other time zones, maybe because East Coast users balance out the drop when they log back on. Regardless, it's funny to think that only "Grey's" can make us take a break from writing on each other's walls. Things should stay pretty steady tonight, though — "Grey's" is airing a repeat.
Photo copyright 2007 ABC