According to The New York Times, the demand is so high for opening weekend tickets to The Dark Knight that many theaters are showing the film on Friday, July 18 starting at midnight (no surprise there), and continuing through 6:00 a.m. showings. Fandango.com is reporting "well over 1,500 wee-hour showings for The Dark Knight in theaters that typically do not open their doors before about 10 a.m."
The Times article goes on to note that people are now paying the kind of attention to movies that was "once reserved for rock concerts, basketball games or the introduction of a hot product like the iPhone."
The midnight screenings I can understand — especially for a dark, spooky, adventure story like The Dark Knight, but 6:00 a.m. on a weekday morning? Indeed: "About 38 percent of ticket buyers polled by Fandango said in a recent survey that they intended to take some or all of July 18 off to see The Dark Knight."
What do you think of all this? Would you see a super-early morning screening of this Batman story?
Photo courtesy of Warner Bros.