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Yael Naim: Giving the MacBook Air Commercial Its Song

Singer to Watch: Who’s Singing That MacBook Commercial?

I have a serious weakness for a pretty, quirky folk song a la Regina Spektor. When done well, songs out of this genre can feel so light and ethereal that you want to sprout wings and fly — or, buy a new laptop.

That’s at least what the folks over at Apple are hoping French-born Israeli singer Yael Naïm's song "New Soul" will inspire you to do, as they've featured it in their new MacBook Air TV spot. Computer or no, the commercial might send you racing to iTunes to get this song and others from Naïm into your library ASAP.

"New Soul," from her self-titled album with songs in French, English, and Hebrew, is incredibly infectious, yet personal. The album has been popular in France since its release in the Fall of last year, and I suspect Apple may have just launched her crossover career. Remind anyone of Feist and the Nano?

To watch Naïm's video for the MacBook tune, and a beautiful live performance covering Britney’s Toxic (seriously!),

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Source

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Join The Conversation
tigerfire21 tigerfire21 7 years
I liked 'New Soul', and it's not even my usual style of music, as I tend to prefer a more electrified sound.
inmyjuicysweats inmyjuicysweats 7 years
i loved michael. did you hear the crowd? i think he sounds better when you are in an audience vs. in front of a tv. i love his voice. love love love. and to see someone who was struggling turn out that was fun. brooke was so boring to me. i only sort of like her when she is in front of a piano or guitar. i really dont think her voice is that strong. kristy- i wanted her to not do well enough and go. o well. see you next week. patriotism is like a drug.
lacourt lacourt 7 years
I'm with Lorelei Spirit on this one...I mute the Tv whenever this commercial comes on.
msshellokitty msshellokitty 8 years
Thanks Buzz.Every time the Mac commercial comes on I start singing the song but I had no idea who sang it.I just downloaded the song.
Courty Courty 8 years
I agree with you HustleRose, I just blogged about Yael today! She is amazingly enjoyable to listen to and makes me smile like it's summer time even though it's gross outside.
HustleRose HustleRose 8 years
Wow BuzzSugar we are so on the same wavelength.... I only just a few minutes before reading this, googled "song on Macbook air comercial" and found out about this lovely singer. Went to Itunes and bought New Soul as well as her cover of Toxic which is anything but. I think this girl could be big. Good stuff.
nyaradzom2001 nyaradzom2001 8 years
i like it.
x_juicyfruit x_juicyfruit 8 years
I was wondering who that was when I saw the commercial yesterday. I love it.
spazzydana spazzydana 8 years
i downloaded new soul about 30 seconds after i saw the commercial. and i was thinking too, that it sounded like regina spektor
uptown_girl uptown_girl 8 years
Almost as soon as I heard the song on the commercial I found out who it was and put it as my myspace song. And I've already had compliments on it! I'm pretty sure I heard her "Toxic" cover before I ever saw the Mac commercial...
angelinemarie angelinemarie 8 years
just listened to it on youtube, its really cute.
amh678 amh678 8 years
I love the "New Soul" video!
LaLaLaurie06 LaLaLaurie06 8 years
microchip, is that in response to me? if it is, thanks for the tip.
Lorelei-Spirit Lorelei-Spirit 8 years
I'm not touched. All these chicks make me want to dig my eardrums out with a spoon.
The-Pickle The-Pickle 8 years
Buzz! You read my mind! I was thinking just last night, "Hmmm I which Toxic-covering artist whom makes me want to sprout wings and fly, is this pray tell?"
beingtazim beingtazim 8 years
thanks for this Buzz! i need to go out and get that album right now! also, thanks for mentioning Regina Spektor - i haven't listened to her in a while since my roommate doesn't like her (but he's not home now).
grrlyrebel grrlyrebel 8 years
Gosh hopefully it won't be overplayed like 1-2-3-4!
MicrochipJoel MicrochipJoel 8 years
Duh! Its Band of Horses! - J
LaLaLaurie06 LaLaLaurie06 8 years
speaking of commercials....what is the name of the song in that car commercial where the girl stares out the top of the sunroof and doesn't even notice her friends have left? (can't remember the car right now but the song is cool)
bigestivediscuit bigestivediscuit 8 years
Yeah, the first time I saw the commercial, I was more focused on who was singing than the actual product!
MicrochipJoel MicrochipJoel 8 years
I actually like the song Too Long more than the rest. French-Israeli... are you serious? What is a guy to do? I guess move to Israel and learn a little French... ;)
lindaloo lindaloo 8 years
I thought it was Regina on the commercials....the small clip that I saw.
radarkitty radarkitty 8 years
I saw the Apple commercial and wondered whose voice it was. Solved! Love her. Thanks!
ur_momm ur_momm 8 years
i love that new soul video! i may download this tonight... :)
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