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The Monterey International Pop Festival

The 1967 Monterey International Pop Festival is known as the first-ever major rock festival. Held at the Monterey County Fairgrounds in Monterey, CA, the three-day event was planned in just six weeks. Hoping to create a lineup with a variety of genres from eras past, present, and future, the Board of Governors — which included music icons like Mick Jagger and Paul McCartney — agreed that all acts would be treated the same, with first-class travel and accommodations.

The festival featured some of the biggest names in the industry: Otis Redding, The Who, Simon & Garfunkel, The Mamas and the Papas, Grateful Dead, Janis Joplin, and Jimi Hendrix, who famously set his guitar on fire while playing "Wild Thing."

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